In April 2012, British trend label Superdry will open a shop in Hamburg. The brand, founded in 2003, has massively grown since its market entry in Germany in 2010.

In its sixth German monolabel store in immediate vicinity to brands such as Urban Outfitters, Planet Sports, Pepe Jeans and Replay, Superdry offers its Japanese-inspired, vintage Americana collections on 260 sqm after the renovation of its retail unit at the Gänsemarkt shopping arcade.