Stefan Sommer, Sales Director Fashion Retail of Universal Music Germany, will additionally undertake the position as General Manager of Bravado Merchandise GmbH, also belonging to the Universal Music Group. Effective from Nov. 14, 2011, in his new position, Sommer will directly report to Tom Bohne, Senior Vice President Universal Music GmbH, who had temporarily headed Bravado for a transition period.

Moreover, Stefan Sommer continues to be responsible for b2b sales in the fashion segment and to acquire leading fashion trading partners, overlooks the British trend label Amplified and also in the future further pushes the development in cooperation with the partners, the marketing agency P4 and the fashion producer Fresh Air. In this position, he continues to report to Frank Hohenböken, Managing Director Universal Music Sales.

After having graduated in business administration in the fields of marketing and sales, Sommer worked for different sport and sports fashion brands, such as Converse, Lee Jeans, or Ellesse. He had joined Universal Music in July of this year.

Bravado is a global market leader of merchandising licenses of artists and brands in the music and entertainment industry. Products include over 20 different categories, such as textile, accessories and stationery. Universal Music Group is a market-leading music company, owning sound carrier businesses and licensees in over 77 countries.