Sportswear International will support the new exhibition project in Moscow: fashion trade fair JustCaviar | Fashion Selected Moscow ( organized by “Bersaglio” Fashion Agency and Russian Exhibition Company “EXPODESIGN”.

The event will run 11-13 September (the time when Moscow is teaming with buyers from all over Russia) at one of the city center’s classiest new exhibition grounds, Arsenal Gallery, an architectural monument used for stylish society dos and fashion events.

The show will satisfy a niche gap in the Russian exhibition market left when the Jeans show ceased last year, and meet the needs of the flourishing national fashion sector. The participation of major jeans & casual brands is expected, and the business program is going to be full of interesting topics, such as “Fashion Trends 2009” and “How to Organize Your Retail Business”. The name of the new show JustCaviar which refers playfully to Bread&Butter, denotes the witty spirit of the new project, a desire to make it fresh, lively and informal, just like the essence of the casual wear itself. In this vein visitors to the fair will be plied with roller-skaters, skate boarders, and street dance performances, bands playing live, DJ sets and other entertainments.


Photo: The Arsenal Gallery, the venue for the show