Skechers USA has signed the latest American Idol winner David Cook to be the company's new face. The singer is the brand's first male celebrity since actor Robert Downey Jr. back in 2002, but the second American Idol winner after Carrie Underwood who won in 2005.

Cook follows a slew of celebrity singers and actors including Britney Spears, Christina Aguilera, Ashley Simpson, Rob Lowe, Matt Dillon and Lakers player Rick Fox.