Skechers, the sneaker brand, is launching a limited edition Shape-up awareness shoe in honor of breast cancer month this October. Ten euros from every pair of Shape-ups sold will go to the Breast Cancer Research Foundation, an organization that funds research projects worldwide in its mission to prevent and cure breast cancer. The worldwide marketing campaign features a special pink packaging, hangtag and booklet. Skechers Germany, in the meantime, is planning a special campaign in collaboration with ANWR Schuh, the leading buying and marketing association for shoe retailers in Europe. About 4,600 shoe dealers connected to ANWR draw on its services and collections. The retail marketing campaign kicks off in October.

—Isabel Muhlbauer