On 30 September, 2014, German fashion brand Rich & Royal celebrated the opening of its first own store in the Mall of Berlin at Leipziger Platz 12 in Berlin, Germany.

The Rich & Royal shop is located on the first floor and offers a sales area of 150 sqm, where customers are now able to purchase the new fall/winter collection. The architect’s office “Blocher Blocher Shops” was responsible for creating the store concept that reflects the guiding theme of Rich & Royal - “Glamour meets Rock”. The store is therefore designed in earthy colors with baroque moulding walls, while the mannequins are presented on stage-like platforms.