H&M subsidiary COS has just launched an online second-hand fashion platform called "Resell", and now Zalando is also entering the pre-owned fashion business. The online fashion retailer started this week with the launch of its new 'Pre-Owned' concept in Germany and Spain. As announced in February, the offer is aimed at customers who buy used fashion as well as those who want to exchange their own second hand parts at Zalando for a credit note.

In detail the offer looks like this: With Pre-Owned, customers can exchange as good as new second-hand garments on Zalando by free shipping. To help them keep track of the contents of their closet, the wish list in the Zalando Fashion Store has been expanded: customers automatically see all the items they have bought at Zalando. They can also upload items to their "virtual closet" that they bought elsewhere to exchange them on Zalando.
Trading second hand fashion via Zalando
Photo: Zalando
Trading second hand fashion via Zalando
The amount offered by Zalando for the exchanged fashion can either be issued as a credit note or donated to the aid organizations Das Deutsche Rote Kreuz or WeForest.
From the pre-owned articles that have been handed in, Zalando selects an assortment for the fashion store that is available for purchase by all customers.

"The interest in pre-owned fashion is high and is growing continuously, especially among millennials. However, customers miss an uncomplicated and reliable service that combines everything: effortless trading in of new used fashion and a high-quality shopping experience in this segment that is fun. With the launch of Pre-owned, Zalando is the first fashion platform to offer such an "all-inclusive" service, thus serving an urgent customer need on a grand scale," says Torben Hansen, Zalando VP Recommerce, promoting the new Zalando division.

In October, Zalando Pre-owned will be launched in Belgium, France, Poland and the Netherlands.