Since yesterday, masks are mandatory in Germany: anyone entering shops or using public transport must wear a mask. Is the mask now becoming more than just medical protection, but an accessory–even receiving almost a positive connotation? Some brands and retailers believe in this trend and present their creative (yet protective) ideas...Armed Angels
, German fashion label with a sustainable approach, now sells masks with positive messages. The brand donates €2 of each mask sold to Doctors Without Borders.
About You launches a new category, 'cloth masks'
Fashion online retailer About You
today launches its new category, “cloth masks,” offering a range of non-medical face coverings, from basic styles to more fashionable pieces. The Hamburg-based company, daughter of the Otto Group, sells the masks at cost price, starting at €1.70 per mask. A transparent price breakdown is provided in the product details for each mask, as About You states.
Campaign pic for social project Schutzmaskenfinder.de by RTS Rieger Team
is a social project by B2B advertising agency RTS Rieger Team. On the platform consumers can search for local shops and ateliers that offer masks.
Masks by Simon und Renoldi
Cologne retailer Simon und Renoldi
created its own masks to be sold in store.
Photo: screenshot Maskendruckfabrik.de
Create an individual mask at Maskendruckfabrik.de
At newly created German web shop Maskendruckfabrik.de
customers can 'design' individual masks by choosing from different patterns and/or adding a picture and text, prices start at €19,90 per mask.
Sportswear label Maloja
wants to go a step further in terms of protection and launches functional 'community masks' with a so-called Polygiene's "ViralOff" anti-virus finish. ViralOff shall not only reduce bacteria but also viruses by more than 99 percent within two hours. Maloja's three-layer "Reusable Mask" will be available in several colors starting in early May to be followed by further masks with typical Maloja print motifs in mid-May. Bewooden
, specialist for wooden acessories, hooked up with small German manufacturers and sewing ateliers to offer hande-made cloth masks (€23). For each sold mask the company donates a mask to people in need.
Mask by Nat-2 x Thies x The Tribe
Also sneaker brand Nat-2
found partner brands and manufacturers to offer masks with (and without) a message.
Munich footwear label Mime et moi
adds a free mask to each order, or customers can purchase the mask–with adjustable closures–for €19.