If you want to enjoy this retail experience, you better come by car or bike: Swiss watch brand Swatch recently opened its first watch-drive-thru store, located next to its new headquarters in Biel. And yes, it works just as any burger-drive-thru place you already know, just that it offers “wrist food” instead of cheeseburgers & French fries.

When approaching a screen-menu displays the range of Swatch products to the customer.

One then has to select their watch, pay for it and "take-out.” Extra gimmick: the products offered at the drive-thru store are served in a special packaging.

Customers that prefer old-school shopping can also enter the store and visit the product range with the assistance of the store staff.

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