Nike recently opened its newest store based in Barcelona’s city center, at 17 Paseo de Gracia.
The store occupies three floors and about 2,000 sq.meters. This urban-minded flagship aims to become a meeting point for sports and digital fans, but also a hub where Nike Members and Barcelona consumers will be able to meet and train themselves.
Inside Nike's new Barcelona store
Interior of Nike Barcelona
The Nike Barcelona shop will offer to the city’s inhabitants four main activities in keeping with the four-petal flower Flor de Barcelona, one of most famous traditional symbols of the city: connecting, learning, creating and bettering. This way products, services, experiences and design of the store will cater to the daily needs of its visitors, athletes and the sports events that will take place in the city in the future.
Nike store Barcelona, Flor de Barcelona
Also crucial for this shopping destination is its strong connection with Nike’s Move to Zero program spirit as its floor is made with a total of 80,000 kilos of recycled materials from sports activities, an amount of material that can be compared with about 188,000 soccer balls. Along with this program, the “Reuse-a-shoe” recycling program and the collaboration with some local organizations, Nike Barcelona store exemplifies the brand’s commitment to create a better future for the planet and sports activities.
Nike's Move To Zero campaign
Nike's Reuse a Shoe program: Space Hippie 04 model made with at least 25 percent recycled sneaker materials
Nike Barcelona was opened as a partnership with Percassi group, already partner for Nike’s franchising activities in Italy since 2000, and one of its partners in Spain.