Last month saw the opening of Levi’s latest NextGen store concept, this time on Shanghai’s East Nanjing Road. This new store joins existing NextGen stores in Tokyo and Wuhan in Asia, and will be the brand’s pinnacle store in China, as the company states.
The elements of the beacon store combine the latest concepts and designs of the brand’s NextGen store initiative, aiming to transport an omni-channel experience to consumers.
The 670-square-meter, two-floor store was designed around a central skylight feature, creating a spacious and light-filled environment. It features local art on a large staircase wall mural, created in collaboration with Chinese street artist Sheep Chen.
Additionally, a Tailor Shop is located on the store’s second level. There shoppers can revive their preloved vintage pieces or personalize new Levi’s purchases, in addition to the Tailor Shop customizations such as pins, patches, embroidery and painting.
- Energy use: using highly efficient VRV system and energy star equipment
- Efficiency of water usage: partnering with the landlord to use water-saving appliances
- Quality of indoor environment: providing a healthier environment for partners and consumers than the outdoor environment and better ventilation flow through the use of advanced air filtration systems according to ASHRAE standard
- Sustainable materials and resources: sourcing local and recycled content material for the design and construction of the store Photo: Levi's