UK men’s e-tailer Dandy Fellow has re-launched, unveiling a new look. Established in 2015 by the team behind cult menswear indie Stuarts London, it originally served as an extension to the multibrand retailer, carrying brands that strongly appealed to the buying team but weren’t necessarily a perfect fit for Stuarts’s customer base. Dandy Fellow’s new identity is very definite, targeting a younger consumer with a particular weakness for sneakers and design-led streetwear. Brands are sourced globally and the current line-up includes Y-3, Herschel Supply, Our Legacy, Portuguese Flannel, K-Swiss, Norse Projects and Onitsuka Tiger.