Entrepreneur Tiziano Sgarbi and designer Simona Barbieri have bought the Milan location that has hosted the iconic concept store 10 Corso Como for the past 26 years.

The couple is said to have bought the 3,000-sq.meter building for slightly less than €30 million from the Rusconi family, its previous owner.

Sgarbi and Barbieri are renown in the fashion business as the owners of Twin-Set, the Italian fashion brand they sold to private equity firm Carlyle in spring 2017.

Donato Maino, CEO of Dieci Srl, the company that manages the Milanese store, commented: “The building located at number 10 in Corso Como was sold within a normal real estate transaction. We are now in the phase to agree upon the rental agreement.”

Denying rumors about the location’s new owners intention to change the store’s concept, he added:

“Nothing will change neither now nor in the future for the whole ‘10 Corso Como’ concept”.

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