Together with footwear retailer Gerard Levy, UK trade show Pure London is going to introduce a premium footwear area for the next edition of the show at London Olympia (2-4 August 2015), where exhibitors will showcase the spring/summer 2016 collections. The premium offering will complement Pure’s existing line-up of more than 100 footwear labels, including names like Geox, Fly London, Unisa and Birkenstock.
First confirmed exhibitors for the new section are Camper, Chie Mihara, Alberto Zago, c.doux, Lili Mill, Megumi Ochi, Homers and Castell.
Gerard Levy is head of design, buying & merchandising at Spice London, a women’s independent shoe retailer founded by his mother in 1985. He will work directly with the show’s head of footwear and accessories, Vicky Ogden, to curate the brands-by-invitation area, which aims to attract new brands, buyers and boutiques to the trade platform.

Gerard Levy (Image: LinkedIn)
Gerard Levy is head of design, buying & merchandising at Spice London, a women’s independent shoe retailer founded by his mother in 1985. He will work directly with the show’s head of footwear and accessories, Vicky Ogden, to curate the brands-by-invitation area, which aims to attract new brands, buyers and boutiques to the trade platform.