After speculations of a collaboration, caused by recent posts on her Instagram, it has now been confirmed. Starting January 2015, Rihanna will become Puma’s new global ambassador for Women’s Training and serve as the Puma Women’s creative director, working closely together with Puma’s internal product creation team. The collaboration with the singer is donned as a multi-year partnership.

Besides from assuming the role of the creative director, Rihanna will also be the face of Puma’s Women’s Training category, being featured in Puma’s brand campaign, Forever Faster, along with world-class athletes such as Usain Bolt and Sergio Aguero.

"It's great to find a brand that celebrates strength and individuality. I couldn't think of a more perfect partner to collaborate with as a creative director. I'm excited for you to see what PUMA and I come up with,” said Rihanna.

And Bjørn Gulden, CEO at Puma commented: "Signing Rihanna is a fantastic step for PUMA. Her global profile, her charisma and individuality, her ambition - all these things make her a perfect ambassador for our brand. She also aligns perfectly with the values PUMA strives for: to be confident, brave, determined and joyful. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women's training was very important. Rihanna was a natural choice for us. We're delighted to have her as a partner, and we're looking forward to what's to come."