Spanish retail giant Inditex (owner of Zara, Massimo Dutti and Bershka amongst others) will open up the first German branch of their young fashion concept Pull&Bear in spring 2013. Germany’s first Pull&Bear shop will be located in Berlin’s popular Tauentzienstraße and cover a sales area of 700 sqm on two floors.

Located within a façade of glass blocks, the store design is characterized by do-it-yourself elements such as painted concrete or pine wood and decorative lamps. Within the shop, Pull&Bear will offer different technical installations which allow the customer to interact with social media.

Pull&Bear was started in 1991 with the aim to offer young, casual and affordable clothing. Today, the retail brand operates more than 800 branches in more than 60 countries.

The upcoming Berlin shop will be one of Pull&Bear’s most important flagship stores, comparable to the stores in Madrid’s Gran Via or Rotterdam’s Lijnbaan.