On September 21, 2013, Playlife has opened its first new multibrand concept store in Germany, in Frankfurt, on Stephanstrasse in the city's new shopping center MA*. The store measures 200 sqm and is inspired by the spirit of ‘home’. The store incorporates a warm wooden bed in the middle of the room, ethnic rugs and a tiled kitchen, which are all aimed to give customers a friendly and fun shopping experience.

The store sells brands such as the street-minded brand Playlife, Italian denim brand born in 1974 Jean's West, urban-tech brand Killer Loop and women’s home-wear brand Anthology of Cotton. The Playlife spirit is also evident in a fresh selection of accessories, gadgets and other products such as folding bicycles by Tern, Lomography creative cameras, retro handsets for the iPhone, and Hi-fun memory sticks, as well as shoes, watches and travel books. Every article is selected just for the season on the basis of its brand history and innovative content, with a special emphasis on recyclable materials.

Store's address:
Playlife store
Stephanstrasse 1-5
60316 Frankfurt