The specialized jeanswear and sportswear brand Pepe Jeans London continues to expand throughout Italy. After its recent opening in Milan, in Corso Buenos Aires, at the beginning of April, and the inauguration of another store in Bari on 22 April, a new opening will take place in Rome, in the I Granai shopping mall in via Rigamonti 100, near the XX Ardeatino area.

The Pepe Jeans London store is located on the ground floor of this huge shopping mall. It occupies three shop windows and measures 100 square meters. The store’s image conveys the brand’s identity characterized by a mix between casual, streetwear, urban and vintage moods which are conveyed by wooden floors, rough brick walls alternated with grey and white walls.