It's very official now: The S.Oliver Group announced the change at the top of the company. On November 4, 2019 Bernd Freier, founder and managing director of the S.Oliver Group, hands over the chairmanship of the management to Claus-Dietrich Lahrs.

Freier is retiring from operational management and will not be a member of the advisory board in the future. He has managed the S.Oliver Group since it was founded 50 years ago and has developed it into a leading fashion institution.

Lahrs brings 30 years of experience in managing global premium and luxury brands in fashion and accessories. In his last position he led the Italian Bottega Veneta Group and successfully managed the repositioning of the brand. Before that he was CEO of Hugo Boss from 2008 to 2016, where he played a key role in the globalization of the brand.

Freier stated: "The international fashion and accessories business is in a phase of radical change. I am therefore particularly pleased that I have succeeded in winning Claus-Dietrich Lahrs, an extremely experienced and respected personality from the international fashion industry, to manage my company. In coordination with the advisory board, he will set the course for growth and sustainability of the S.Oliver Group in this dynamic market environment."

S.Oliver Group launches sustainability program


S.Oliver Group launches sustainability program

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