Fashion ID, the new online shopping concept of German department store chain Peek & Cloppenburg Düsseldorf (P&C), will be launched this coming spring.

Next to offering its users the possibility to shop collection highlights of the P&C brands online, Fashion ID shall also offer a digital help in styling and creating fashionable looks.

With its new online partner platform, Peek & Cloppenburg wants to connect the online and offline fashion world as well as the tradition of stationary trade with the possibilities of the digital world. As a cross-channel service, users of can select to have their orders shipped directly to one of the 66 P&C Düsseldorf department stores in Germany. The merchandise may not only be picked up in the stores but also can be returned back there.

Miriam Lahage, General Agent and member of the company management of Peek & Cloppenburg KG, Düsseldorf, says about the new partnership: “With the launch of Fashion ID we’re pleased to take a further important step in the traditional company’s history as well as complement the existing portfolio in a wise and contemporary way.”