With the opening of the first shop in Salzburg, Red Bull introduced AlphaTauri, its new fashion brand that features a ready-to-wear collection for men and women, to the market. Right now, the store in Salzburg exclusively offers the brands’ collection.

On a retail space of 90 square meters customers can find jackets, sweaters, jersey, shorts and bags for men and women. The store design is coined by a combination of high-quality materials like cherry wood, cork and metal surfaces.

AlphaTauri’s ready-to-wear collection features functional textiles and textile innovations. The focus of the spring/summer 2016 collection lies on the parka Kore for men and Kory for women, both equipped with the NanoSphere®-technology, which makes the fabric water resistant.

Store Address

AlphaTauri Store Salzburg


5020 Salzburg