Kwon Kim, former product manager at Puma, Adidas, Asics and Onitsuka Tiger, is launching a sneaker store exclusively for kids in Berlin Neukölln. The opening of ‘Yumalove’ will take place on the 18th of July. 

Kim does not only utilize his long-time expertise in the sneaker business to put together a children sneaker selection from established brands such as New Balance, Asics and Puma, but also to produce exclusive capsules collections in partnership with Berlin brands.  The interior design features a clean but yet child-oriented look with colorful accents. 

For that and for several other works, the owner got different Berlin-based creative minds on board from fields such as carpentry, illumination and interior design. Thus, he considers his shop as a local “joint venture”.