Only has announced that it will launch a footwear collection in close collaboration with Zalando in August 2015. The shoe collection contains boots, sneakers, heels, lace shoes and slippers in both leather look and real leather including a variety of sporty, trendy, denim and party looks.

All in all the collection offers 20 styles in different colours at an expected price level ranging from EUR 39.95 -119.95. For future seasons the collection will be extended with more categories inspired by the latest trends.

Only shoes are launched in selected Only stores, at and at Initially, the focus will be on the German market.

In the commercial co-development Only and Zalando are leveraging market insights, product know-how and design skills to provide a competitive ‘value for money’ offering.

“We are delighted to contribute with Zalando's online fashion and product insight to this cooperation with our close brand partner Only. Together we will create a unique collection with a focus on feminine strength, self-confidence and latest trends,” says Claudia Reth, VP Fashion Director Zalando. Senior Manager, New Business Development at Only Michael Fynboe adds: “We believe that moving towards closer partnerships and digital advancement will drive our business forward. Shoes will be the first category to prove this new way of operating. This will change how we work, putting more emphasis on product development and partnership commitment."