Only has announced the launch of its new sub-brand Jacqueline de Yong. The new line offers a fresh take on wardrobe essentials for the price conscious fashionista.
Brand manager, Helle Stougaard, comments “The Jacqueline de Yong concept is basically value for money. We give you the best products at the best price – without compromising the quality. We keep focus on the fact that everyone in the value chain can earn money from working with us. We want to show the market, that we are as aggressive as the strongest retailers.”
Jacqueline de Yong will provide four collections a year with additional express sales in-between the collections. The brand will hit the market in March 2013, it will be sold throughout Only stores and selected wholesale customers.