Almost 30 years ago, Nike was asked to collaborate with “Back to the Future”, a movie that would feature scenes set in the futuristic world of 2015. Back then, the brand was challenged to imagine sneakers that would be worn by the inhabitants of the advanced era. Nike’s innovation team took that task further.
The resulting shoe model, Nike Mag, reinvented the conventional lacing system, integrating it into an inimitable shoe model. Nike, Inc. President and Chief Executive Officer Mark Parker commented: “We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes.”

On 21 October 2015, the day that Marty McFly time-travels to in Back to the Future II, Nike delivered a gift to Michael J. Fox introducing the innovation to the shoe’s first, and most celebrated, wearer. This innovation advances what was coined the Nike Mag’s “power laces”, combining the archetype invention with digital technology. The result is an individually responsive system that senses the wearer’s motion to provide adaptive on-demand comfort and support. But this is just the first iteration. Nike continues to test this technology across multiple sports, incorporating feedback into future game-changing footwear with unprecedented performance features that could impact athletes around the world.

“By imagining the future, we create it. Product that comes alive, with on-demand comfort and support when you need, product that senses you and adapts to you is right around the corner,” added Parker.
The 2015 Nike Mag is a limited edition release. It will only be available via auction, with all proceeds going to the Michael J. Fox Foundation for Parkinson research. The specific details on the auctions will be posted to Nike News and via Twitter @Nike in spring 2016.

Nike Mag’s “power laces”
Nike Mag’s “power laces”