The Premium team has announced Guillermo Laborde Garcia, Cris M Faber and Mercè Soler of Neoconfort Studio as winner of the Premium Window Dresser Award 2013. Their winning window design, titled “Moiré,” creatively combines unique materials, colours and shapes.

After more than 50 applications, 2500 votes cast and a launch event with over 300 guests, Neoconfort Studio won the award. Launched 12 years ago in Barcelona, Neoconfort are specialists in design, branding and communications. Having worked for Nike, Red Bull, Diesel and multiple museums they will now continue their success by decorating the windows of the long-standing Galeries Lafayette department store on Französische Straße.
The windows will be transformed into Premium Young Talents Showcase, and will display the designs of the three winners of the Premium Young Designers Award Spring/Summer 2014: Franziska Michael, Tothem and VK Lillie.