Napapijri, premium sportswear and activewear brand, has just opened a new store in Vienna’s historic city center, in Petersplatz 4, home of the city’s major shopping area for luxury brands.
The one-level store, inaugurated on 6 March 2014, measures 90 square meters and offers the brand’s men’s, women’s and childrenswear along with its accessories collections. The boutique opens up towards the square with six shop windows. Its interior is characterized by wood and metal decors, which create an intimate and warm atmosphere, reminding of cozy mountain huts and travelling, all together with a design refined by Louis Poulsen’s light decor elements.
This year, Napapijri expects to open more stores in Biarritz, Prague, Antwerp, Moskow, Oslo, Istanbul, Zagreb, Podgorica and in Qatar.