The next edition of The Brandery show that will run under the slogan “The Hot Spot” July 13-15 in Barcelona at Montjuïc exhibition centre, will offer several new initiatives: A special highlight is the 360-degree vision of urban fashion, integrated in the trade show. One part will be the exhibition “Fashion & Sport”, which will show sports-related objects, designed by the most famous national and international fashion griffes, such as Chanel, Jean Paul Gaultier and Custo Barcelona, among others.

Moreover, The Brandery catwalk will have a new structure where brands will exhibit their garments in movement. The show that is organised by Fira de Barcelona with the support of the Town Hall and divided in the areas Denim, Fashion and Sport & Street, will also give brands the chance to participate in “speed dating” between the sector’s leading companies and buyers, such as El Corte Inglés, among many other national retailers and international distributors.

Furthermore, students from Barcelona’s leading fashion design schools will be able to participate in the show’s first time- ever “New Talent’s Contest”, which is aimed at rewarding the creativity of young designers. Schools will also be participating in the window dressing exhibition, On-The-Store-Front, and will create innovative spaces with products designed by the students.

Last but not least, The Laundry, the show’s ideas laboratory, will host debates on fashion, creativity and business. Coolhunters, economists, professionals and experts from the sector will be taking part in the conferences and round table debates. It will also provide the setting for the “Blogger Meeting Point”.