Mercedes-Benz Fashion Week Berlin, which will be held Jul. 1-4 at Berlin Bebelplatz, has announced new designer runway shows for this year’s July edition. Conversations with interested brands and designers are still ongoing, but confirmed thus far are Anja Gockel, Black Coffee, Boss Orange, Custo Barcelona, Eastpak, Escada, Gant, GREENshowroom, Guido Maria Kretschmer, Kilian Kerner, Kunsthochschule Weißensee, Lac et Mel, Lala Berlin, Lena Hoschek, Michalsky, Michael Sontag, Mongrels in Common, Pablo Ramirez, Patrick Mohr, Penkov, René Lezard, Sabrina Dehoff, Scherer González, Schumacher, Smeilinener, Starstyling, Strenesse Blue and University of Fine Arts Berlin.

“Our designers know that a catwalk show within Mercedes-Benz Fashion Week Berlin is a very good investment, even in challenging times,” explains Maia Guarnaccia, Vice President IMG Fashion Europe. “The marketing reach of these shows is tremendous and the costs in Berlin are reasonable compared to Paris or Milan. Here also, they find an amazing audience filled with editors from key national and international publications, as well as retailers from all parts of the world.”

Also part of Fashion Week again is the awards show “Designer for Tomorrow by Peek & Cloppenburg Düsseldorf” that will put new young talent on the runaway. Eight finalists will get to showcase a capsule collection in front of an expert jury and industry audience. The winner will be awarded with a prize and extensive tutorial by Peek & Cloppenburg KG Düsseldorf.

And for the third time, Showroom-Mile, an initiative by the Senate for Economics, Technology and Women’s Issues, Berlin will also take place in Berlin, showcasing 50 artists and designers including van Reimersdahl, Butterflysoulfire and Zeha.

Mercedes-Benz Fashion Week Berlin will run contemporaneously with Bread & butter, Premium, Projekt Galerie, Boudoir, 5 Elements Berlin, and GREENshowroom .

–Melanie Gropler