RealXJeans for Men
In the course of the last 24 months Mustang adjusted share of stretch denims in its men's and women's assortment from 20% to 75%, by this following the current trend towards more comfy and soft denim styles.
“After regular workshops with our suppliers, in which we discussed indicatory trends and developments, we could develop the idea of the RealXJeans,” states Hans-Bernd Cartsburg, CPO of the Mustang Group, and adds: “The end-consumer has gotten used to stretchy bottoms and loves the convenient wearing comfort. Now he can have this comfort in combination with an authentic denim look." Interestingly, according to Cartsburg, the less stretch is recognizable for the end-consumer, the stronger the jeans are in sale.
The sales price for all four RealXJeans models amounts to 89,95 €.
“After regular workshops with our suppliers, in which we discussed indicatory trends and developments, we could develop the idea of the RealXJeans,” states Hans-Bernd Cartsburg, CPO of the Mustang Group, and adds: “The end-consumer has gotten used to stretchy bottoms and loves the convenient wearing comfort. Now he can have this comfort in combination with an authentic denim look." Interestingly, according to Cartsburg, the less stretch is recognizable for the end-consumer, the stronger the jeans are in sale.
The sales price for all four RealXJeans models amounts to 89,95 €.
