German denim brand Mustang has signed a licensing agreement with Turkish Gözalan Group for the exclusive distribution rights for the brand within Turkey.

Dietmar Axt, CEO of the Mustang Group commented: “Turkey is a very interesting market for us, which promises a prosperous future – especially in the field of denim. Together with the Gözalan Group, we can now make use of this enormous potential.” The Gözalan Group is a leading distribution company that represents international brands such as Converse and Columbia in Turkey.

The delivery of the merchandise started in March 2013. The first Mustang mono-brand store opened in Istanbul earlier this month. Five more stores will follow at the end of this year and throughout 2014. Mustang and the Gözalan Group expect to generate a sales volume of more than €5 million in 2014.