Reloading – that seems to be the aim of Miss Sixty after some turbulence and change of ownership in the past seasons. Recently the Italian fashion brand has announced the opening of its first standalone store at London’s Westfield White City that should set the starting point of their UK rollout as part of Miss Sixty’s new positioning strategy.

In terms of store design the new store also features the new store concept that was already unveiled at the Rome flagship store that opened end of 2014.  Taking inspiration from 1960’s art and architecture, the new store features a mix of white space, wooden textures and geometric golden metallics.

As the brand announced, another store is set to open at London’s Brompton Road in the coming months.