During the last edition of Pitti Uomo, Italian denim brand Meltin’Pot has launched the new collaboration Meltin’Pot+Fandango together with Fandango, Italian movie producer known for movies such as Gomorra and The Last Kiss (L’ultimo Bacio).

The joint collaboration offers a capsule collection of about 20 pieces including 5-pocket jeans for men and women in different fits, and tops showing careful details reminding of the movie world. The new line will be sold in about 30 selected Italian fashion stores. Among them there is Gerard Loft in Florence that dedicated a shop window to the initiative within the days of Pitti Uomo.

“The movie world has always fascinated me as Domenico Procacci always wanted to be involved with jeans. For this we started this project that could make our two worlds meet,” commented Augusto Romano, owner and president of Meltin’Pot, referring to his friend and business partner as well as owner and founder of the Fandango movie production house.

Future promotion initiatives of the project could also be presented at international movie events such as, for instance, the Venice Film Festival, which will be taking place in September 2015.