The Finnish textile and clothing brand Marimekko has appointed Anna Teurnell to its new creative director and member of the company’s management group as of July 15, 2014. This way, Marimekko completes the international recruitment process, which has been announced by the company last February. Anna Teurnell, currently head of design for the fashion brand & Other Stories, will lead Marimekko’s design team and the label’s design strategy for fashion, bags, accessories and home products. Prior to her appointment, Teurnell has held various roles within brand management and design for the Hennes & Mauritz (H&M) Group. Minna Kemell-Kutvonen, previous creative director of Marimekko, will remain in the design team and be responsible for print design.

In regards to Teurnell’s appointment, president and CEO of Marimekko, Mika Ihamuotila, said: “Under her leadership we will focus on taking our fashion, bag and accessory assortment to a higher level and continue to develop our home product range further. Anna Teurnell's artistic vision, international experience and Nordic background are a great combination to help us meet our high ambitions.”