Amazon has promoted Susan Saideman, responsible for Amazon’s fashion business in India until now, as vice president of Amazon Fashion Europe with immediate effect. As announced last May, predecessor Sergio Bucher has left the company to join the British retailer Debenhams as chief executive officer.

In her new role, Saideman is expected to grow the product selection and improve customer experience across the five European websites of the online behemoth –UK, France, Italy, Germany and Spain– and BuyVIP.

Saideman joined Amazon in 2013 as head of global vendor management based in Seattle. Prior to that, she worked in strategy and finance at Pepsi-Co and was a consultant at Bain & Company.