Cosmetics giant Maybelline New York will serve as the official cosmetic sponsor for IMG Fashion’s Mercedes-Benz Fashion Week in New York City effective September 2009, the sports, entertainment and media company confirmed on Friday. “Solidifying a partnership with Mercedes-Benz Fashion Week in New York is truly exciting for us and even more so as we have already been sponsoring similar events in Amsterdam, Berlin and Moscwo,” said Cyril Chapuy, Global General Manager of Maybelline New York, which will support a select group of young and well-established designers, including Erin Wasson x RVCA, Charlotte Ronson, Tracey Reese and Michael Angel. Maybelline’s makeup teams will be led by Charlotte Willer, the brand’s Global Makeup Artist.