German fashion label Madonna has reopened its flagship store in Düsseldorf on November 19. The store with 500sqm has a complete new design and now looks opulent and large. The dominating color in the store is black. Design elements in the store are classy wallpapers in black and white and extra-large mirrors with black mannequins presenting the fashion trends. “We wanted to create an elegant atmosphere,” Sales Manager Alexander Rump explained the new concept.

Together with the reopening of the store, Madonna launched the new perfume ‘Madonna’. The flacon comes in a white box with a pink flower design and is available for €14,95. The fragrance will be distributed through perfume departments and Madonna shops.