British e-commerce platform Asos will, after the successful implementation of its women’s categories Curve, Petite, Tall and Maternity, also introduce new categories in their men’s section.
The e-tailer will its own brand, as well as over 20 menswear labels like Burton, Noose, Monkey and Wrangler, in the additional categories Plus and Tall.
Photo: Asos
Look from Asos' Tall collection
To meet the requirements of as many customers as possible, Plus stretches from sizes XXXS to XXXXL, while Tall offers garments with chest measurements up to 126-131 cm and leg length L40, while still fulfilling Asos’ fashion forward standard.
The soft launch of Plus and Tall was already carried out in January, while the full assortment will be online by the end of February.
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