The Swedish premium label Tiger of Sweden has modernized its popular men’s shirts for the upcoming collection.

Giving them an up-to-date cut to perfectly match the brand’s fits, a line of 5 new models was designed. The shirts come in classical colors such as white, black and blue, one is made of denim and one comes in a small subtle pattern.

For the campaign, which will launch in February, Tiger of Sweden has engaged Howlin’ Pelle, singer of the rock band The Hives.

The line itself will roll out on the 20^th of February with prices ranging between 99€-199€.