Today Replay launches Touch, a new jeans for women characterized by a smooth, soft touch, comfy and second skin effect fabric.
This new jeans guarantees great performance in terms of stretch-ability as Replay Hyperflex models while conveying the wearer a one size slimmer effect. slimmer effect. They also have great recovery capacity as no creases on knees and bottom will appear during movements thanks to the patented 'Recall' fabric technology by Isko.
This product’s image will be clean and feminine as completed by sober details such as buttons and rivets with a warm pink gold finishing.
The offer is made up of four fits – all skinny – such as cropped, low waist, high waist and super high waist, and available in different washes, treatments and colors such as indigo blue, black, grey and white.
Touch jeans are available on retail and wholesale channels, as well as online (replayjeans.com) at retail prices starting from 159€.
Their in-store launch will be supported by a major communication campaign worldwide on outdoor, print, digital and social media. The campaign was shot by the visionary photographer duo Mert & Marcus and features three supermodels: Irina Shayk, Joan Smalls and Stella Maxwell.