Halo
What the brand stands for:
The outdoor and performance gear brand Halo was created in 2015 and is designed by Malkit Singh and Rasmus Storm. It is named after the parachute jump called “High Altitude Low Opening.” The brand’s DNA is functionality and design within three categories: Off-duty, Training and Uniform.
Halo’s design is rooted in the universe surrounding the Danish Special Forces. Especially the parachute department Aalborg Tactical Wing at Air Force Base Aalborg, where the parachutes are repaired and packed, has inspired the design and the choice of materials and colors.
Halo originates from Newline, founded in 1981 by Helge Petersen, a professional soldier in the The Danish Special Forces. With great experience from parachuting and running, he developed a brand focusing on innovative, functional products with a high degree of details and comfort.
Country of origin:
Denmark
Founding year:
2015
Headquarters:
Aarhus
Founders:
Newline together with Malkit Singh and Rasmus Storm
Average retail price points:
€80 for technical long sleeves to €440 for parkas
Contact:
newlinehalo.com
National Geographic
What the brand stands for:
National Geographic is an urban outdoor menswear collection launched as a licensed product of National Geographic, the renowned US non-profit scientific and educational organization dedicated to discoveries and research. The line consists of 67 designs within five product groups with jackets, T-shirts, polos, knitwear and shirts. Clean cuts, functionality and timeless design characterize the collection. One of the key styles is the Hybrid I 365, a layering look with parka and puffa jacket.
Country of origin:
USA/Hong Kong
Founding year:
2018
Headquarters:
Hong Kong (Corem/Omnibrand Group)
Founder:
Corem/Omnibrand Group (licensee), National Geographic
Average retail price points:
€29 for T-shirts up to €599 for outerwear pieces
Contact:
nationalgeographic.org/
nationalgeographic.de/mode/2019/01/showroom
Subu
What the brand stands for:
Subu is a unisex indoor-outdoor-slipper designed in Japan. Inside, the puffy sandal is made of a four-layered insole that allows one to wear them barefoot and keep the feet warm and comfy; the Teflon-coated nylon outside repels water while the rubber soles makes them solid for wearing them in the street.
Country of origin:
Japan
Founding year:
2018
Headquarters:
Tokyo/Warsaw
Founder/Creative Director:
Takuma Suzuki
Average retail price point:
€45
Contact:
subu-tokyo.eu
