Scandinavian label J.Lindeberg has opened its first Flagship Store in Germany. Located at the Hofstatt Passage in Munich, Sendlinger Straße, this is the label’s second store in the German-speaking market. The first is located in Kitzbühel, Austria.

On a total sales space of 130sqm the store displays the brand’s menswear collection, and ski and golf premium sports collections for men and women. The store design is dominated by warm oak in combination with steel elements.

Stefan Engstörm, Global Brand Director and Co-CEO of J.Lindenberg comments: “Mid Europe is a growing market and has priority for J.Lindeberg. Thanks to the central location of the new Hofstatt Center we can present a kind of brand experience. German customers are invited to participate in Scandinavian lifestyle, where fashion meets function.”

Selling its products in more than 35 countries J.Lindeberg’s first German Flagship store in Munich is part of the retail expansion strategy focused on Northern Europe and China.