Renzo Rosso’s entrepreneurial spirit and initiatives continue focusing on always wider fields.

Since 29 September 2016, Tomorrow London, the London-headquartered, multi-brand, multi-service company led by CEO and founder Stefano Martinetto and Giancarlo Simiri, has a new backer. Red Circle Investments, the family investment company of Diesel founder and OTB president Renzo Rosso, has acquired a high single-digit stake of Tomorrow London Ltd, joining recent investor Three Hills Capital Partners.

Tomorrow London Ltd is well known in the market for its large scale, highly curated showrooms in each of the major fashion capitals. Tomorrow’s iconic four-storey flagship in Paris Bastille, spread over 2,000 sq.m., next to its Milan, London and New York flagships, currently distributes and advises over 60 brands. Tomorrow is a multi-service platform providing fast growing brands with advisory services on business strategies ranging from couture to designer, and from contemporary fashion to accessories. Tomorrow’s showrooms offer menswear, womenswear, footwear, technology, lifestyle, athleisure and interior design, including Marni, Oamc, Tibi, Facetasm, Frame, Steve J. & Yoni P, Markus Lupfer and Rebecca Minkoff.

Thanks to the new strategic partners, Martinetto aims to invest in the digitalization of the services they are currently offering to their clients. “Our approach is already recognized as multi-disciplinary and omni-channel, but this new capital will accelerate the development and expansion of the different services we already provide such as business advice, range and merchandise planning, e-commerce support and events production,” commented Martinetto.

Renzo Rosso, who will enter the Board of Directors of Tomorrow, explained: “I have been visiting Tomorrow showrooms for quite some time now, because I know that it is always an interesting hub of alternative, new creativity – exactly what I like. At the same time, I am impressed by the passion and the business reliability of the two founders of Tomorrow. I hope together we will be able to achieve even more and continue to foster young creativity”.

Red Circle Investments has already acquired minority stakes in a wide range of different businesses: it is the second biggest investor of Yoox-Net-à-Porter, as well as a long-time supporter of digital start-up incubator H-Farm which went public late last year, and of Depop, a peer-to-peer social shopping app. In 2013 it also entered the capital of EcorNaturaSì, Italy’s biggest producer and distributor of biodynamic, natural products.

Another bold move by Mr. Rosso was also announced almost at the same time. The lifestyle brand Diesel has become the official style partner of legendary Italian AC Milan football club. The partnership kicked off on the 30 September and will last at least for the next three years, when Diesel will be dressing the AC Milan team “off-field”.

Diesel brand and AC Milan have much in common. They are both Italian icons, each with its own global presence and share many of the same values: team spirit, brave attitude, and the will to win. The two brands are worldwide recognized and appreciated in Italy, Europe, Asia and United Arab Emirates.

Renzo Rosso commented: “This is a long-time dream coming to life. Diesel and AC Milan are intrinsically linked: we are two major Italian players, iconic, similar in spirit, with global resonance, and we are teaming up around a dream of pride, passion and bravery. We want to make this collaboration unique, fueled with irony, innovation and modernity.”

"I grew up with the red and black colours. I’ve always felt they were like a second skin. They’ve become my passion – the same passion that has driven AC Milan and Diesel to set up this partnership. Diesel is a dynamic, international company in the fashion world, oriented towards the younger market, the same one AC Milan appeals to and reaches out to, following the path of other top European clubs”, said AC Milan Vice-President and CEO Barbara Berlusconi.

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