Maison Kitsuné has reported that Stripe International, a Japanese apparel and consumer products company has made a minority investment in the Parisian fashion brand and music label.

The new resources are said to accelerate the brand’s growth across all sales channels, including new store openings, targeted wholesale partnerships and ecommerce, especially in Asia. “Their experience with high growth apparel brands, particularly in Asian markets, makes them an ideal fit,” said brand co-founder Gildas Loaëc.

Stripe International will join the Maison Kitsuné board and serve as a strategic partner. But the brand will remain independently controlled by its executive team, led by Loaëc and co-founder Masaya Kuroki, and jointly managed in Japan with Jun Co.

The deal appears to be a win-win situation for both parties. “I have no doubt Stripe will also benefit from Maison Kitsuné’s expertise and relationships in Europe and the US, as we make a push to expand our operations in these regions,” said Stripe’s president and CEO Mr. Ishikawa.

Among the apparel brands within the company’s portfolio, there are names such as Thom Browne, Sevendays=Sunday, Green Parks and Koe. "We look forward to leveraging our experience, know-how and network from managing the Thom Browne business to amplify Maison Kitsuné’s strong momentum," added Ishikawa.