Both retailers and exhibitors considered the third Ispovision a success. The sportstyle show took place during the Munich sport exhibtion Ispo ( from February 6 to 9. About 50 brands, among them Komodo, Converse, Rossignol/Pucci, Girbaud and Ellesse, showed their new collections, divided in the segments winter-, sport- and golfstyle.

"This was one of the best shows ever. We wrote orders all the time and will definitely come back," said Michi Klemera from Italian label Luis Trenker. David Kasischke of US golf brand Rosasen fully agreed. "We want to expand business in Europe and made some very good contacts at Ispovision," he said.

Apart from business, the atmosphere and styling of the Ispovison hall got positive mention. White carpet and layers were all around and decent music and a food lounge created a stylish, cozy surrounding. Jacqueline Sasse, Ispovision manager, said, "We are very satisfied with the result. I got positive response from all sides. Many retailers used Ispovision as a platform to gain information about the sportstyle segment. We are sure that Ispovision will become more and more important for this segment."

One special highlight was the Global Sportstyle award show on Tuesday. Among the award winners was Luis Trenker in the category "Brand of the Year" and J.Lindeberg as "Newcomer of the Year." The fashion show afterwards, "A Tribute to Sportstyle," celebrated all sportstyle labels and featured top model Helena Christensen. "In addition to the fair, events like this are a magnet for visitors," said Sasse. The main exhibition, Ispo, was also a success. About 55,000 visitors came to Munich, which was slightly lower than last winter’s total of 57,468. The smaller number seemed to be due to the carnival weekend in Germany. Still, the number of foreign visitors rose to 64% from last year’s 59%. Most of these guests came from European countries such as Italy, Austria, Switzerland, the UK and France.

One reason for the small number of Asian visitors, especially from China, seemed to be the Chinese holidays and new year’s celebration. Sunday and Monday were the best days for attendance and, as always, traffic was pretty low on Tuesday and Wednesday.

All in all, 1,774 brands showed at Ispo. Apart from active and sportswear labels, these also included sports hardware and technology companies. "For us it was a very good fair. A lot of customers visited our booth," said Reto Kuster of sports and outdoor brand Zimtstern. "All important customers were here, and the show becomes more and more international," said Simone Bolsinger from Helly Hansen.

The next Ispo and Ispovision will take place from July 3-5 in Munich.

— Sabine Kühnl, Bureau Chief Germany