WSN Développement, the company organizing Parisian trade shows Who’s Next and Premiere Classe has appointed Etienne Cochet for the newly created position of managing director. Cochet joins the ranks with a large experience in the trade show business, as he led the interior design fair Maison&Objet for 22 years.

In his new position, Cochet will work hand in hand with WSN Développement co-founders Xavier Clergerie and Bertrand Foäche to speed up the shows’ digital transformation and improve the visitors’ experience on the ground.

According to the organizers, Who’s Next and Premiere Classe welcomed 48,684 visitors during their latest edition in January, from which 32,560 were French.