H&M steps into South America by opening its very first store in Santiago de Chile, Chile. The store will be a full concept flagship store located at the shopping mall Costanera Center, and is planned to open during the first half year of 2013.

"We are very excited to announce the opening of the first H&M store in South America, in Santiago de Chile, Chile. It is our first step into the Southern hemisphere, and we see great potential for further expansion in this fashion conscious region. We look forward to bringing fashion and quality at the best price to the Chilean customers," says Karl-Johan Persson, CEO at H&M.