The Golden Goose Deluxe Brand, launched in 2000 by Italian designers, Francesca Rinaldo and Alessandro Gallo, will inaugurate its first flagship store named FLAG/GGDB. It will open in Milan on October 17, 2013, soon to be followed by more openings in important cities such as Paris, Tokyo, New York, Venice and Seoul.

The new space measures over 200sqm, has four shop windows, and is located in the Brera area, at the corner between Via Ponte Vetero and Via Cusani, in the location previously occupied by the Antonia Woman and Antonia Accessories stores.

The new flagship store presents men’s, women’s and children’s collections as well as the capsule collection HAUS/GGDB, a sport lifestyle interpretation inspired by the theme “urban design”. The concept – designed by the GGDB team – focuses on ideas such as evolution and flexibility, since its module comprises of blocks that can be assembled and disassembled as macro “Lego” bricks. The aim of this choice is to give the customer a new experience every time by constantly involving them in a new and stimulating environment.