Fair trade and ecological label Göttin des Glücks have opened their sixth own store in Vienna, at Kirchengasse 17.

The new location is located in the popular seventh district of Vienna and marks the culmination of the brands expansion. With a total sales space of 85sqm the store is twice as big as the previous store at Operngasse, which now functions as an outlet. The brand has opened three new stores in the last year which offer menswear, womenswear and accessories, located at Linz, Innsbruck and now Vienna. Each store is arranged with the new shop-fitting system based on a multiple recycling concept.  Converted baroque furniture and boxes serve as cupboards and presentation objects, giving the store a vintage-charm.

CEO of Göttin des Glücks, Lisa Muhr, comments: "It is incredible, what has happened in the past twelve months. We not only have our own stores, but are now selling in seven countries at around 140 point of sales. Therefore it is important, that the structures of the company keep up with the growth."

In 2014, St. Pölten will be the next store to be redeveloped according to the new concept. Further stores are planned in Salzburg and Stuttgart.