Denim brand G-Star RAW has launched a new ´Ship from Store´ service, which gives the brand’s retail stores the possibility to participate in sales through its online store. Consumers also benefit from the strategy with the increased availability of products.

When a customer places an order at, the system instantly checks which nearby G-Star store has the full order in-store. With order notifications in real-time, the store is able to start preparing the order immediately. The consumer is given the option of home delivery or in-store pick up of their order.

“With the ‘Ship from Store’ service, we are proud to take the next step in the growing needs of our consumers. The goal is to increase synchronization within the supply chain to eliminate any competition with franchise holders”, commented Maarten Rijnders, Retail Director of the brand.

After testing the system throughout all G-Star franchise stores in the Netherlands, the ‘Ship from Store´ system has now been implemented in Germany, the UK, Sweden, Austria and Belgium. It will continue to roll out to Switzerland, France, Spain, Italy and Japan in the following months up to July 2015.